Some clients I’ve worked with: Nokia, HP, Key Bank, FedEx, Frito-Lay, Virgin Radio, California Closets, Power Bar, Yahoo!, General Electric, Microsoft, Andersen Consulting, Viansa Winery, Mabel Chong, Visa.
 
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Welte! Senior Copywriter/CD mark@epidemicsf.com EDUCATION B.A., Kalamazoo College, School for the Visual Arts, Bennington Writer's Workshop EXPERIENCE Contra Integrated, San Francisco/London, Senior Copywriter/ACD 5/00-Present • Write strategy and copy for campaigns across a variety of media: print, radio, collateral, trade, web, etc. • Created names for Nokia’s “N-Gage” multi-player gaming phone, and “Gamedeck” category line • Strategy, naming, and author of Nokia’s “Solutioneer” concept; developed website presence and re-definition and aim of the business unit • Planning experience in non-traditional advertising: mobile, experiential, events, interactive • Accounts: Nokia, Compaq/HP, Beretta/Sako, Add2Phone, LifePrint, Virgin Radio • Co-Creative Director on Nokia “Let’s Network” global campaign, responsible for developing concept, fleshing it out across a variety of media and experiential touch points California Closets, San Raphael, Freelance Copywriter 10/05-02/06 • Concepted and wrote current consumer campaign • Wrote scripts for the brand offering video • Helped launch their Professional Organizer category OgilvyOne, San Francisco, Freelance Copywriter 2/05-05/05 • Concepted and wrote interactive banner ads for Yahoo!, most notably, Yahoo! Auto “Flip” campaign • Worked on multiple teams to create ads for Y! Travel, Auto, Messenger Mabel Chong, San Francisco, CD and Writer 9/03-Present • Handle all outgoing communications and branding for jewelry designer, including: o Web, collateral, naming, advertising, PR o Tagline, “Uncivilized Elegance,” “Endangered Species” category Landor Associates, San Francisco, Copywriter/Namer 10/99-5/00 • Generated names, corporate descriptors, and tag lines for Fortune 1000 companies • For General Electric, named the “Reveal” bulb • Concept-creation and writing of brand books, video scripts, collateral, packaging material • Co-wrote “think pieces” for client internal and external newsletters • Accounts: Microsoft, Lilly, PowerBar, HP, Andersen Consulting, GE, Visa, Key Bank, Wunderman Viansa Winery, Sonoma, Copy and Speechwriter 9/98-1/99 • Responsible for all marketing communications projects, initiating creative branding solutions and new marketing tools • Wrote 25-minute speech for owner Sam Sebastiani, delivered to California Press Association • Created unique marketing collateral, including maps, guided tours, invitations, and wine labels • Publicity, special events, public relations, merchandising XTRA I speak some Italian and German, write fiction, am well traveled; I swim in the Bay, know a lot without knowing it all, am a good listener and presenter, and don’t bite around clients. mailto:mark@epidemicsf.comshapeimage_2_link_0