As a writer, I create with words. I help companies turn their communications pains into brand gains with clarity, wit, and original truth. After digging deep to find out what's at the core of a company and their product, I come up with research-based insights that define who they are and what's unique about them and their product, and then help them engage with their customers in compelling, relevant ways that demonstrate why that matters. I translate a company’s essence into an idea, and craft the words that get them the attention they deserve. A copywriter should be both creative and strategic, but also creative. I deliver this in an 18-wheeler, across all media. I’ve done this for brands the whole world knows, and for some they haven’t found out about...yet.